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OGA, in the conference 'The Transformation of the Agri-Food Industry by AI' organized by CESUR

February 14, 2024

Juan Carlos Rubio, CEO of OGA, presented how artificial intelligence and process optimization help to improve the profitability of food companies, both from an economic and organizational perspective, during his intervention in the session ‘Hybridization of AI and Operations Research’.

CESUR, Southern Spain Business Association, in collaboration with Substrate AI, organized on the afternoon of February 13 at the Cajasol Foundation in Seville the business meeting ‘The Transformation of the Agri-Food Industry by AI’ with the participation of executives from companies in the agribusiness sector and new technologies that analyzed the impact of artificial intelligence in the agri-food sector.

In this scenario, Juan Carlos Rubio, CEO of OGA, made the presentation ‘‘Hybridization of Artificial Intelligence and Operational Research and effective application to Agribusiness’, in which he presented four specific OGA solutions for the agri-food sector and high impact for the sector linked to intelligent irrigation, optimization of the production cycle, logistics and food maturation times, and counter-typing of chemicals.

“Artificial intelligence is a technology with a transformational potential as great as electricity once was. Companies that do not begin to exploit all these new capabilities will see their ability to compete in the market seriously impacted”.  Juan Carlos Rubio, CEO of OGA.

Juan Carlos Rubio, CEO of OGA, during the conference 'The transformation of the agri-food industry by AI'. Image: CESUR.
Juan Carlos Rubio, CEO of OGA, during the conference 'The transformation of the agri-food industry by AI'. Image: CESUR.
He also explained the need to raise awareness among entrepreneurs and decision makers to adapt to this transformation that is generating a great impact on all sectors, including the agri-food sector. The event was also attended by Francisco Hernández, Business Development Manager of Substrate AI; Marc Berbel, Operations Manager of Canon EMEA; Alba Aguilar Pastor, Project Manager of Grupo MASUR; Juan Báñez, General Manager of Cuna de Platero; Lucía Valdivia Borrero, Financial Director of AGOLIVES; y Pedro Carrillo Donaire, Co-Founder of ec2ce – agtech predictive analytics.

OGA, expert in streamlining complex processes in large and demanding corporations through the development and application of artificial intelligence and operations research models, has been an associate member of CESUR, the Southern Spain Business Association, since 2023.

Juan Carlos Rubio, CEO of OGA; Fernando Seco Lapiedra, Vice President and General Manager of CESUR; Juan Báñez, General Manager of Cuna de Platero; Lucía Valdivia Borrero, CFO of AGOLIVES; Pedro Carrillo Donaire, Co-Founder of ec2ce - agtech predictive Analytics; Francisco Hernández, Head of Business Development at Substrate AI; Alba Aguilar Pastor, Project Manager at MASUR Group; and Marc Berbel, Operations Manager at Canon EMEA, at the conference 'The Transformation of the Agri-Food Industry by AI'. Image: CESUR.
Juan Carlos Rubio, CEO of OGA; Fernando Seco Lapiedra, Vice President and General Manager of CESUR; Juan Báñez, General Manager of Cuna de Platero; Lucía Valdivia Borrero, CFO of AGOLIVES; Pedro Carrillo Donaire, Co-Founder of ec2ce - agtech predictive Analytics; Francisco Hernández, Head of Business Development at Substrate AI; Alba Aguilar Pastor, Project Manager at MASUR Group; and Marc Berbel, Operations Manager at Canon EMEA, at the conference 'The Transformation of the Agri-Food Industry by AI'. Image: CESUR.

We would like to thank CESUR for the invitation to participate in this enriching conference, as well as congratulate all the speakers and participating entities for their contributions, immensely useful for the advancement of the agri-food industry in terms of technological transformation and sustainable development.

More information: CESUR press release..

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OGA, empresa española que crea soluciones basadas en inteligencia artificial e investigación operativa, construyendo valor de negocio para sus clientes desde los datos.